Best Selling Books by Robert Crawford

This is an extraordinarily bleak account of the survival of Francisco De C ellar''s, captain of the San Pedro, shipwrecked off the Sligo coast along with other vessels of the Spanish Armada. Washed up on Streedagh, injured and virtually naked, he faced a series of horrors ashore. Appalled by the sight of the bodies of twelve of his compatriots hanging from the ceiling of a ruined monastery and hounded by English troops and some locals, he bundled his way from horror to horror, in constant fear of capture and certain death in the English garrisoned North Sligo/Leitrim area. He eventually found refuge with chieftains of the clans O''Rourke and McClancy, before making his way northward to and escaping to Scotland.

Life cycle assessment enables the identification of a broad range of potential environmental impacts occurring across the entire life of a product, from its design through to its eventual disposal or reuse. The need for life cycle assessment to inform environmental design within the built environment is critical, due to the complex range of materials and processes required to construct and manage our buildings and infrastructure systems. After outlining the framework for life cycle assessment, this book uses a range of case studies to demonstrate the innovative input-output-based hybrid approach for compiling a life cycle inventory. This approach enables a comprehensive analysis of a broad range of resource requirements and environmental outputs so that the potential environmental impacts of a building or infrastructure system can be ascertained. These case studies cover a range of elements that are part of the built environment, including a residential building, a commercial office building and a wind turbine, as well as individual building components such as a residential-scale photovoltaic system. Comprehensively introducing and demonstrating the uses and benefits of life cycle assessment for built environment projects, this book will show you how to assess the environmental performance of your clients’ projects, to compare design options across their entire life and to identify opportunities for improving environmental performance.

Textual Non Sense is mischievous, minimalist, and revolutionary: a short fuse intended to spark a fundamental re-thinking of how we engage with notions of canon. Classic texts are mangled, quotes are mis-attributed, and great authors are misidentified as Robert Crawford brings literature and chaos theory together in a romance made on Tinder. William Shakespeare of the School of Literature and Bookmaking introduces a survey of writers'' struggles. John Buchan provides his guide to writing a best-seller (blotting paper plays a key role). Professor Mike Foucault employs Big Data to investigate the new discipline, ‘Creaticism'', or ''Critive Writing.'' Humour and literary criticism tend to go together like apples and arsenic. Textual Non Sense argues that humour is an essential corrective--a missing ingredient to a cure for the arthritis and calcification of academic literary criticism. "Absolutely the most important book of our era." -- Virginia Wool "I just can’t wait for the American edition!" -- Emily Dickinson Beyond Criticism Editions is the reincarnation of the Beyond Criticism book series, originally published by Bloomsbury and now part of Boiler House Press'' own experiments with the radical new forms that literary criticism might take in the 21st century.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

This brand new anthology is comprised of creative prose, non-fiction and poetry that ranges from St. Columba to the present day, all linked by the isle of Iona. Featuring specially commissioned work by Meaghan Delahunt, Jennie Erdal, Sara Lodge, Victoria Mackenzie, Candia McWilliam, Ruth Thomas, and Alice Thompson this wonderful collection will have broad historical and contemporary appeal. The Book of Iona is a celebration of one of Scotland''s most beautiful islands and follows on from the success of The Book of St. Andrews (Polygon, 2007).

Catchy phrases, chants at cricket matches and jingles which consumers just can''t get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people''s everyday lives and their spending habits. But Wait, There''s Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.

Addressed to all readers of poetry, this is a wide-ranging book about the poet''s role throughout the last three centuries. It argues that a conception of the poets as both primitive and sophisticated emerged in the 1750s. Encouraged by the classroom when English literary works began to be studied in universities, this view continues to shape our own attitudes towards verse. Whether considering Ossian and the Romantics, Victorian scholar-gipsies, Modernist poetries of knowledge, or contemporary poetry in Britian, Ireland, and America, The Modern Poet shows how many successive generations of poets have needed to collaborate and to battle with academia.

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

A free-fall oceanographic instrument has been used to measure vertical microstructure scale gradients of horizontal velocity, temperature and electrical conductivity. The velocity gradients, or shears, were measured at scales between 3 and 40 cm by an airfoil shear probe whose specifications and calibration procedure are discussed. Data collected in the equatorial Atlantic in July 1974 indicated a consistent pattern of turbulence near the velocity core of the Atlantic Equatorial Undercurrent. (The velocity core is the region of maximum speed).

"This book introduces business historians to oral history methodologies and approaches. Using four distinct oral history case studies to explore ideas of disruption and continuity in business history over the second half of the twentieth century, Robert Crawford and Matthew Bailey demonstrate how critical engagement with oral history approaches serves to enhance and enliven business history as well as its relationship with other historical fields. The focus on disruption is used to encompass a broad set of processes such as technological change, the impact of external forces, informal business networks, social constructions of gender, knowledge transfer, firm adaptability and cultural change. The use of oral histories to interpret responses to disruption in the past, and to explore the features characterising business continuity, provides an opportunity to consider the human dimensions, subjective experiences and personal insights of workplace, firm and industry change. It also sheds light on the ways that people and firms respond to disruptive forces through innovation and adaptation - both successfully and unsuccessfully. This succinct and accessible account is essential reading for business historians with little experience in using oral history, as well as those looking to gain deeper insights from their oral history data"--

This report on the International Trade Centre (ITC) World Export Development Forum on Consumers, Ethics and Environment (October 2008), reflects on what ethical trade means, the growth in the global fair trade and ethical markets, how entrepreneurs in developing countries can break into these markets, and what trade support institutions and governments should be doing to help ethical traders. It considers the bottom line for every topic discussed: how to use ethical trade as a tool to raise standards of living for everyone involved.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The team of Salisbury and Shearer are in operation again.