New Releases by Matt Haig

Samuel Blink is the hero of this story, but he doesn''t know it yet. Right now, he and his sister Martha are in the back of his parent''s car. He has no idea a giant log is about to fall from the sky and change his life for ever. He doesn''t know that he and Martha will be forced to move to Norway and eat their Aunt Eda''s smelly brown cheese. He hasn''t the sligtest clue Martha will disappear into Shadow Forest. A forest full of one-eyed trolls, the sinister huldre-folk, deadly truth pixies and a witch who steals shadows. A forest ruled by the evil Changemaker. A forest so dangerous that people who enter never return. No. Samuel doesn''t know any of this.

It''s not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world''s global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds'' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.

A guide that shows how to : understand how email works; write effective business messages; prevent viruses; develop an email policy; send secure messages; create online newsletters and discussion groups; build your emailing list; use email to promote your business; manage your email system and reduce email overload.

This practical job search handbook gives you the how to of Internet research, including sample e-CVs, action plans, the covering e-mail, tips for networking online, plus a directory of over 100 specific job-hunting and recruitment sites.