Best Selling Books by John Naisbitt

书名原文:Megatrends Asia

In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world. Mind Set! goes beyond that by disclosing the secret of forecasting. Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today''s world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century. Illustrated by stories about Galileo and Einstein to today''s icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions to select and judge what will form the pictures of the future.

Naisbitt argues that American culture is in a, "confusing and distracted state where we both fear and worship technology, where we see technologies as toys and quick-fixes, and where we become obsessed with what is "real" and what is "fake"--Violent games children play to genetically-engineered animals to wether one can claim to have scaled Everest if supplemental oxygen was used.

From the authors of The New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes Mastering Megatrends: Understanding and Leveraging the Evolving New World, which deals with the complexity of change. It is one thing to spot a real trend from a fad, but it is quite another thing to deal with an incoming trend. In today''s digital world, almost everyone can easily access information. But this information can be either fact or opinion, informative or intentional, intellectual or populist, spread by humans or algorithms. Once spread, it is consumed by readers who may be open or biased and have culturally and geographically diverse attitudes. Since we naturally tend to ignore information that jeopardizes our own expectations, Mastering Megatrends offers guidelines on how to take down internal and external barriers of understanding as it covers such topics as: - HOW TO MAKE JUDGMENTS AND MASTER EMOTIONS - UNDERSTANDING THE EMERGING PLAYERS - A NEW MAPPING FOR THE WORLD - MASTERING A NEW WORKING WORLD - MASTERING THE EDUCATION CHALLENGE - MASTERING MASS COMMUNICATIONS - MASTERING A NEW TRADE ORDER

Chinese edition of John Naisbitt''s China''s Megatrends: The 8 Pillars of a New Society. Naisbitt veered away from evaluating China based on Western values and made an as fair assessment of China''s role in the world. He concludes that for China to move to her goals, China must base her movement forward on eight pillars as her solid support. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

Global Game Change offers an indispensible roadmap of the transforming global landscape. It replaces the uncertainty of rapid change with a description of the future. It enables entrepreneurs, corporations and governments to reposition themselves to new global conditions.

In his Megatrends books, Naisbitt proved himself a far-sighted observer of our fast-changing world. This book discloses his secret of forecasting, opening the door to the insights that let him understand today''s world and see the opportunities of tomorrow. He selects his most effective tools and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century.--From publisher description, U.S. ed.