New Releases by Erik Larson

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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, and sonar and EEG machines to understand what shoppers want. 15,000 first printing.