Most Popular Books by David Arnold

Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book value.The Handbook of Brand Management explains the ins and outs of managing brand names in today''s fast-changing, competitive marketplace. Developed by marketing expert David Arnold to answer managers'' actual questions about brands, this essential guide combines expert advice with the stories of thirteen successful companies from around the world.This book describes how to research, target, budget, and promote new brand. It presents detailed analyses of marketing plans used in situations both good (how did Anheuser-Busch introduce Michelob Dry so successfully?) and bad (how could Perrier survive the benzene scare?).For established brands, managers learn tactics to reverse a market-share decline, to extend brands internationally, and to appraise a brand name''s financial value. They find insights in the examples of Schering-Plough “stretching” the Coppertone brand to include sunscreens for children, Birds Eye freezing out competitors by how it positioned a new meal in consumers'' minds, and many other popular brand-name products.

Focusing on developments in the Madras presidency between the Rebellion of 1857-58 and independence 90 years later, this book studies the creation of a British constabulary in India as a powerful coercive tool of British colonialism. The author targets the use of police force against dacoits, nationalists, adivasi hillmen, and urban proletariats, and reveals, through the organization and social composition of the constabulary, how internally as well as externally, the police force mirrored the underlying character of the colonial system as a whole.

A recurring theme in a traditional introductory graduate algebra course is the existence and consequences of relationships between different algebraic structures. This is also the theme of this book, an exposition of connections between representations of finite partially ordered sets and abelian groups. Emphasis is placed throughout on classification, a description of the objects up to isomorphism, and computation of representation type, a measure of when classification is feasible. David M. Arnold is the Ralph and Jean Storm Professor of Mathematics at Baylor University. He is the author of "Finite Rank Torsion Free Abelian Groups and Rings" published in the Springer-Verlag Lecture Notes in Mathematics series, a co-editor for two volumes of conference proceedings, and the author of numerous articles in mathematical research journals. His research interests are in abelian group theory and related topics, such as representations of partially ordered sets and modules over discrete valuation rings, subrings of algebraic number fields, and pullback rings. He received his Ph. D. from the University of Illinois, Urbana and was a member of the faculty at New Mexico State University for many years.

This text strikes a balance between the traditional and the modern. It combines the traditional material with a modern systems emphasis, offering flexibility of use that should allow faculty at a variety of institutions to use the book.

Significant variations in the 72 to 200 kilo electron volts gamma ray energy interval were recorded, providing a unique data base for very low energy gamma ray astronomy. Interpretation of the variation observed in terms of sources in the gamma ray sky was studied. The methods of data analysis extend the procedures used in hard X-ray and soft gamma ray astronomy to the case of an extremely large field of view. Exposures were calculated for both point sources and extended sources. A system of equations was established which expresses the counting rate as the sum of the strength of the sources weighted by the exposure. This system was inverted by a weighted-least-squares procedure to determine the source fluxes from the observed counting rates.

This book considers how nature - in both its biological and environmental manifestations - has been invoked as a dynamic force in human history. It shows how historians, philosophers, geographers, anthropologists and scientists have used ideas of nature to explain the evolution of cultures, to understand cultural difference, and to justify or condemn colonization, slavery and racial superiority. It examines the central part that ideas of environmental and biological determinism have played in theory, and describes how these ideas have served in different ways at different times as instruments of authority, identity and defiance. The book shows how powerful and problematic the invocation of nature can be.

An analysis of the challenge that India''s poison culture posed for colonial rule and toxicology''s creation of a public role for science.

Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers a comprehensive new blueprint for maximizing profitability in a world of local markets.

From the start of East India Company rule to Independence, this analytical study demonstrates the importance of examining the role of science, technology and medicine in conjunction with the development of the British engagement in India.

Love and War tells the tale of British Naval Officer Warwick Hursey through an emotional and graphic portrait of the naval theatre during World War II. Receiving rapid wartime promotion from Junior Officer to Commander with heroic accomplishments in battle, Warwick navigates not only his ship but the passions of the heart as well. His lifelong love of an innkeeper named Sarah fuels a complicated romance. As the war escalates Warwick must fight to save both his country and his love. Will he have the resolve to lead his crew and his heart to victory?