Best Selling Books by C. K. Prahalad

This case study is an in-depth analysis of ITC''s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. the first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. the third generation e-Choupals are envisioned to mitigate a lack of information about the reasonable price that their crops could command - an issue that local markets exploited fully and put farmers at a significant disadvantage. ITC is one of India''s largest private sector conglomerates with diversified presence in industries including food, agriculture, hotels, cigarettes, personal care, paper and stationery, and a market capitalization of $19 billion, with sales exceeding $5 billion. ITC is ranked among the world''s most reputable companies by Forbes magazine and listed as one of India''s most valuable companies by local Indian business magazines. the Agri-Business at ITC is one of India''s largest exporter

United Stationers Supply was one of North America''s largest wholesalers of business products to resellers, with sales of $4.6 billion in 2007. the company stocked over 100,000 products in several categories, including traditional office, janitorial, and industrial supplies, technology products, foodservice consumables and office furniture. In spite of their success, the internet was changing the way that people shop, and as a result, United Stationers felt the need to change its marketing strategies in order to keep up with the rapidly changing nature of the global environment. This case explores the question of what should United Stationers do with regards to their e-commerce strategy, given the level of strategic and technical complexity surrounding their potential options?

This case follows the Madras Cement Company''s tenacity in its effort to implement a complex computer system to control costs. Madras Cement is a leading cement producer in southern India. the commodity nature of the cement industry makes cost efficiency the most important aspect of competition.

The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale-one focused on developing human capability and skills at the grassroots level, providing steady incomes for rural men and women in the most depressed parts of India and connecting them with markets of the rich, such as the United States. Thousands of independent workers are organized to produce consistently a very high quality product, on a complex decentralized basis through a system of organization that is unique.

This case study on India''s wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show how the firm exemplifies many of the tenets set forth in the book the New Age of Innovation by CK Prahalad and MS Krishnan. Case B presents the students with the varied strategies that Airtel has pursued to become one of the most profitable wireless telecommunications companies in the world, despite the fact that it operates in one of the poorest countries on Earth. Airtel changed the industry by moving away from such standard metrics as Average Revenue Per User (ARPU) and has employed alternative measurements for success. It has also relied heavily on outsourcing non-core functions and designed unique Value-Added Services for its varied customer base. the case asks students how Airtel can maintain its culture of innovation while growing quickly. How will it be able to remain agile, entrepreneurial, and flexible in the face of the necessary standardization that accompanies scale?

This case study on India''s wireless giant Bharti Airtel (Airtel) is the first of two cases on the company that show how the firm exemplifies many of the tenets set forth in the book the New Age of Innovation by CK Prahalad and MS Krishnan. Case a presents the students with the history of India''s wireless telecommunications industry and the unique challenges faced by operators in that environment. It also gives the background on Airtel, introduces its leaders, and describes some of the biggest challenges facing the company. Case a ends by asking students to analyze the Indian environment and capabilities of Airtel to determine what strategies the wireless provider should use for growth. Case B gives students the opportunity to see which strategies the company actually pursued and the results of those approaches.

इस पुस्तक के प्रथम संस्करण से ही सी.के. प्रह्लाद की अभिनव अंतर्दृष्टि ने विविध क्षेत्रों में सक्रिय कंपनियों को ऐसा प्रतीत किया कि वे विश्व के सर्वाधिक निर्धनों में नई मंडियों की खोज में संलग्न हो गईं। निर्धनों के साथ जुड़कर इन कंपनियों ने न केवल लाभ कमाया बल्कि दरिद्रता और दु:ख से छुटकारा दिलाने में भी उनकी सहायक बनीं। आज पुस्तक के प्रथम संस्करण के पाँच वर्ष बाद प्रह्लाद के ये विचार एकांगी नवाचार नहीं हैं। अब वे प्रमाणित व ठोस वास्तविकता बन चुके हैं। प्रस्तुत पुस्तक में प्रह्लाद बुनियादी सवालों के सटीक जवाब भी देते हैं। जैसे कि क्या सचमुच वहाँ मंडियाँ हैं? क्या वहाँ लाभ है? क्या वहाँ नवाचार है? क्या वहाँ वैश्विक स्तर के अवसर हैं? आज से पाँच वर्ष पहले मार्केटिंग के कार्यकारी केवल आशा कर सकते थे कि वस्तुत: ऐसा है। आज वे इसके बारे में निश्चित तौर पर आश्वस्त हैं। प्रह्लाद ने अनेक दुविधाओं के समाधान इस पुस्तक में दिए हैं— • सर्वाधिक निर्धन ग्राहकों की समस्याओं को कैसे हल किया जाए। • उभरती मंडियों के लिए नवाचार। • धन-संपदा अर्जन के निमित्त पारिस्थितिकी बनाना। • समाज और उद्यमों को प्रभावित करने वाला उन्नयन।

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The locus of innovation is shifting from the firm to the network. In contrast to dev.